Why (Some) Movie Franchises Aren’t Hits Anymore

Sequels, once rare in the movie business, are more common than ever, but audiences haven't been thrilled this year.
ThoughtCo. | Lifelong Learning
TV & Film
Why (Some) Movie Franchises Aren't Hits Anymore
Though sequels were once rare in the movie business, they're hitting multiplexes with more frequency than ever. In 2015 eight of the ten highest-grossing films at both the U.S. and worldwide box office were part of a franchise, but 2017 has proved to be a very different year.
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