You did it! Secrets exposed in the papers this weekend

Dear luciano, Last week I asked you to help us tell the story of a little calf who desperately needed a voice. Bobby's fate was to be discarded and killed — out of sight and out of mind — as a mere 'waste product' of the Australian dairy industry. This weekend and next, his story, and that of 700,000 other calves just like him, will be told in no fewer than nine major newspapers across the country. Where to see your ad: Saturday 12th November: West Australian (WA) Canberra Times (ACT) Sunday 13th November: Herald Sun (VIC) Daily Telegraph (NSW) Sunday Mail (QLD) Adelaide Advertiser (SA) Hobart Mercury (TAS) Saturday 19th November: Sydney Morning Herald (NSW) The Age (VIC) The cruel routine practice of separating day-old dairy calves from their distressed mothers and trucking these vulnerable animals, at just five days old to slaughter, is one that has been well hidden from caring consumers — as has the dairy industry's push to make it legal to deny milk from these slaughter-bound calves for up to 30 stressful hours. Our ad will be a major wake-up call not only to millions of caring consumers, but to the dairy industry. It will ensure that never again will their treatment of these calves escape the scrutiny and judgement of a community that won't tolerate animal cruelty. Already we are making an impact. Today our campaign sparked an in-depth discussion on ABC's Radio National. Click here to listen to the program. On our homepage today you can see a special feature which will show everyone inspired by our ad how they can help bobby calves — including sending an instant campaign letter to the dairy industry and discovering delicious dairy-free alternatives that are kind to calves. Without the support of caring people like you these advertisements would never have made it to print. If you were one of the hundreds of Animals Australia supporters who chipped in, I cannot thank you enough for helping us to bring this important message to the attention of the public. For the animals, Lyn White Campaign Director P.S. From years of campaign experience we know that the key to a kinder future for farmed animals lies with an informed community. Our strategic public awareness initiatives continue to be a driving force behind major shifts in retailers and industry that is creating real and lasting change for animals in need. You can help underpin this ongoing work by becoming an Animals Australia Frontliner. Click here to learn more. 37 O'Connell St, North Melbourne Victoria 3051, Australia You have received this alert because turlbombeiro@gmail.com is subscribed to receive Animals Australia e-updates. To unsubscribe, please click here.